A Request Is Not a Brief
“Write me an email” is a topic, not a task. The gap between the two is where most disappointing answers come from.
Guides
How to get useful work out of an AI assistant — briefs, shortlists and the checks to run before anything goes out.
A Request Is Not a Brief
“Write me an email” is a topic, not a task. The gap between the two is where most disappointing answers come from.
Pick Three, Not Thirty
A list of thirty options answers what exists. The question you have is which one should do this specific job.
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